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The gopher from The Many Adventures of Winnie the Pooh was not actually in AA Milne’s original books. He was added by Walt Disney as a possible replacement for Piglet when the company was considering not using Piglet in the films. At some point, the decision was made to keep Piglet AND Gopher, whose first joke was written by Walt Disney himself- “I’m not in the book, you know!” Referring to both the fact that he was not in AA Milne’s book and also not in the phone book.
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Mickey Mouse has appeared on millions of pieces of merchandise over the years. Despite being introduced 90 years ago, his merchandise empire is still worth billions of dollars each year.
Like the rest of his story, Mickey’s merchandise empire began humbly. Mickey Mouse had taken the world by storm, capturing the hearts of children all over the world. At the time, licensed merchandise was in its infancy, so the Disneys didn’t put much effort behind it. Mickey Mouse was seemingly tailor made for toys, however, so it would only be a matter of time before manufacturers began beating down their door. A paper tablet manufacturer stopped Walt Disney in a hotel lobby and offered $300 to produce a line of Mickey Mouse paper tablets. The studio really needed the cash, so Walt quickly agreed. The Disney merchandising empire began.
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A day at DISNEYLAND typically involves a lot of walking. If several things had happened as originally planned, it would have involved a lot more walking.
Before there was DISNEYLAND, there was Disneylandia. Disneylandia was to be a traveling exhibit of Disney-related miniatures that would travel from town to town on a train. During Disneylandia’s week in town, guests could purchase tickets to tour the walk-through exhibits. After a financial analysis of the project, it was not deemed feasible because not enough paying customers could walk through the exhibit to break even. Walt Disney shelved the idea, which eventually became DISNEYLAND.
Years later when Walt Disney was planning out DISNEYLAND, he again considered another walk-through attraction based on Alice in Wonderland. Yet again, it was seen as not being feasible as a walk-through attraction because of the film’s popularity and the large crowds that it would attract. The walk-through became a ride-through.
Apparently not one to give up on the walk-through concept completely, Walt Disney’s original plans for Pirates of the Caribbean called for it to be a walk-through Pirate Museum. After his ideas became too big for a museum, Walt Disney changed his plans and Pirates of the Caribbean became a boat ride.
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Walt Disney sampled most of the food sold throughout DISNEYLAND, but his all time favorite food in the park was popcorn. He would always give boxes of it to his personal guests who toured the park with him.
Walt himself used to get two boxes for himself- one for eating and the other to feed the ducks. It was fitting that Walt’s favorite song was Feed the Birds.
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Walt Disney was always looking to the future. Even in the early years he was always building up to something bigger and better. How else can you explain his studio producing a rougher cartoon like this in 1928:
and then producing a first of its kind spectacle just nine years later:
Every Mickey Mouse cartoon built up his studio’s skill set until it was capable of producing a masterpiece like Snow White and the Seven Dwarfs. His animators might not have realized it, but Walt was guiding them down the path that would eventually lead them to making beautiful feature films. Two of Disney’s legendary animators- Frank Thomas and Ollie Johnson- would write a book detailing what they felt was important in producing a successful animated film. The book’s title- The Illusion of Life: Disney Animation- actually gave the biggest secret away; that the picture needed to create the illusion of life so that the audience would identify with characters that were really just pencil lines drawn on paper. We love Snow White because she just seems real to us.
While the toy builder Geppetto could have been portrayed as a desperate idiot who actually believed that a wish could bring one of his toys alive, Disney animators gave him a soul. We identify with his desire to have a son and root for him to see his dream come true. We feel his sadness when he believes Pinocchio has died and share his joy when he realizes his little wooden head has become a real boy.
The master animators at Disney would do it again with Dumbo, not only making the audience feel for a hand drawn character, but a hand drawn character that was an elephant. During the Baby Mine sequence we see Dumbo not just as an elephant, but as a baby cruelly ripped from his mother.
Jessie is essentially just a toy who comes to life when people leave the room. The audience, however sees her as being just as real as any person when she relates her story about being abandoned. We feel for her sorrow.
Sometimes the illusion of life can transcend language and culture. The sweet interaction between Mama Coco and Miguel at the conclusion of Disney’s Coco made it possible for the film to be shown in China, despite the fact that depiction of ghosts are prohibited in films there. The Chinese censorship board were brought to tears by the scene and they gave the film an exemption. The film would go on to gross more money than all previous Disney-Pixar films combined. The technology used to produce its films might have changed, but even over 90 years later, Walt Disney’s founding legacy remains in place.
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