When DISNEYLAND first opened the Big Thunder Ranch in 1986, it struggled to find a sponsor for this out of the way spot inside the park. It did eventually find one, however- Central Soya.
What the heck is Central Soya? It was the largest processor of soy beans in the United States at the time, crushing soybeans for industrial and agricultural customers. Its soybeans were used as ingredients in packaged foods and livestock feed. Why it would sponsor something at DISNEYLAND is still an open question. It didn’t sell anything that the average DISNEYLAND guest would be able buy directly from the company.
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